As a company, with our customers and our planet foremost in mind, we adhere to the following values:

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Do Meaningful Work - Create the finest quality products using organic, fairly-traded ingredients whenever possible.

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 Be Accountable - Challenge ourselves and the status quo to make a difference.

 

Compassion - Rouse awareness of the critical state of our oceans and planet. 

 

Service - Take actions individually and collectively that mitigate and heal the damage that has been done to our ecosystems.

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Balance - Create products that help decrease the reliance on single-use plastics.  Refill and reuse products - recycle at end of useful life.

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